Why Petitgen exists.
Petitgen is named after a childhood nickname. What started as one person's personal work is now a small corporation with a deliberate mission — AI and applied research, with a filter most agencies do not have.
Petitgen's founder is autistic, and has spent time inside health systems.
We mention this because it is the honest answer to where the ethic comes from — not because it is a brand. We will not sell it. We stay deliberately off the about-page-with-a-face template for that reason.
Two things come out of that background, and they shape everything Petitgen does.
A habit of noticing
How systems are actually structured. Where they quietly fail the people inside them. Which assumptions are treated as neutral when they are not. That lens shaped Petitgen from day one — it is why we read the Living Commons principles as load-bearing engineering decisions rather than a values statement to print on a slide.
A low tolerance for tech that treats life as an optimisation target
We have been on the wrong side of systems that do. Not in the abstract, in the specific — health systems under pressure, institutions that optimise for their own continuity, technology that scales past the communities it was supposed to serve. That experience is where the refusal list comes from. It is also why the list is specific rather than vague.
Small on purpose.
We work with partners whose mission survives our filter, refuse work that does not, and keep the team intentionally private. Most agencies grow team pages; we grow the work instead. The proof is what we ship — OpenMorph, Morphée, MorphLab, Complaintery, TimeBill — not a founder bio.
Petitgen Ltd is registered in Aotearoa / New Zealand. We write in plain English. We bill in NZD by default, in your currency if it matters. We are reachable at [email protected] or through the intake agent, which is itself a demonstration of what we do.
What this means for you
If you are reading this and thinking "this is not a normal agency about page" — that is the point. If it resonates and you have a project where the filter matters, we would like to hear from you. If it does not, we are probably the wrong fit and we would rather say that now than six weeks in.